Our relationship with Cineplex spans over a decade and includes the VIP brand launch, menu systems, ad design, photography, internal communications and training materials.
Cineplex is a dynamic brand that is forever testing and iterating new concepts for its customers. As they launched test kitchens and spin-off lounge concepts, we provided brand development and menu collateral.
We designed, developed and managed a printed menu system in two languages for twenty-five locations across Canada. Each menu highlighted unique products, pricing, content and images.
We produced a comprehensive database of versatile and stylized food photography for various applications, including menu design, advertising campaigns, website and training materials.
Building on the 2013-2015 menu success, we produced a new design concept to help carry the VIP program through 2016. With the introduction of an expanded menu and a greater focus on fresh, locally sourced ingredients, the dynamic visuals supported the VIP concepts' continued success.
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