Bloom CultivationClient Description
Bloom Cultivation is a premium cannabis grower, producing high trade, niche strains of dried flower and oil extracts for the connoisseur market.
As a premium cannabis company with a sophisticated audience, we applied a refined approach to brand development, packaging and website design, which would reflect the quality of the Bloom products.
Brand DevelopmentProject Description
Bloom's audience has long been living in the shadows of the illicit cannabis market. The are looking for products that speak to their sophistication and create an authentic connection. We gave Bloom an aspirational brand that boldly emerged from shadows through our design and development process.
Packaging DesignProject Description
Bloom created a new line of action-inspired dry flower cannabis. Our packaging design connected the new strains to their unique effects while respecting traditional naming conventions. The new naming system helped customers understand, select and purchase products based on the experience they're looking to achieve: Relax, Create, Amaze, Reflect.
Website DesignProject Description
With a strong brand in place, we designed a website that brought contemporary cannabis lifestyle and Bloom's craft product line together seamlessly. The site offered an intuitive online experience that easily integrate ongoing product development and availability.